It was the early 80’s when Dave- armed with a shiny new portfolio of graphic design and illustration from Paier College of Art, a few marketing courses, and big plans- first set out to find a career that wouldn’t be like all the others. He chose advertising, and now, 29 years and a zillion concepts later, he has managed to succeed by remembering this proverb a wise old man once told him: “Advertising is first and foremost a business.” He also believes the linchpin to any successful marketing campaign is the right fit for both agency and client- and apparently, his instincts are correct. His work has won awards from the Business Marketing Association, the Connecticut Art Directors Club, and the Hartford and Western Massachusetts Advertising Clubs.

He joined the former McKinlay & Partners in 1984 as an art director. He was also an integral player on the agency’s management team, directing creative services, new business development, and new talent recruitment before purchasing the agency with partner Gavin Binzer in 1996.

As with any company president, Dave wears many hats during the day. Weekends are a different matter. Then, Dave prefers a golf hat. He’s also been seen standing in front of a mirror wearing a green blazer, talking into a pencil, and waving appreciatively to people who- well, let’s face it- aren’t really there. But only around his house, and only when no one’s home.

Hey, a man’s got to dream!

Contact Dave at dmartino@goodbait.com,  or (860) 678.4300