Those somebodys are the stalwart folks in Account Services. That’s because it’s their job to meet with the customers, determine their needs, develop strategies, brief creative, monitor creative, and then bug everyone to get it done yesterday.
It takes marketing knowledge. The coordination of a thousand circus jugglers.
Good listening skills and a talent for scribbling with some clarity.
The ability to translate those chicken scratches into a good creative brief – then edit that good creative brief into a brief creative brief.
Perseverance - Persistence - Tenacity.
And thick skin.
An eye for design. An ear for copy. Euphemisms. And a knack for asking the same questions over and over and over and over and over and over....
